Web analytics and measurement
Web analytics and measurement for measurable growth in Kenya and Africa
Web analytics and measurement helps organizations that cannot trust their marketing data achieve a practical business result. TECHenya starts with your current position, builds the right solution and measures progress against reliable tracking, useful dashboards and better investment decisions.
The business problem we solve
For organizations that cannot trust their marketing data, disconnected tools, unclear ownership and weak measurement make growth expensive. The work must solve the operating problem and produce reliable tracking, useful dashboards and better investment decisions.
Who this service is for
This service is designed for organizations that cannot trust their marketing data that can assign an internal owner, share the information needed for delivery and act on agreed recommendations.
The engagement does not include unsupported guarantees, hidden media costs, unapproved scope changes or claims that cannot be verified.
What you receive
GA4 and tag implementation
Conversion and attribution setup
Data-quality monitoring and dashboards
How the engagement works
- 1
Discovery and baseline
- 2
Scope and success measures
- 3
Build and implementation
- 4
Quality assurance and launch
- 5
Measurement and improvement
Built for Kenya and African markets
Web analytics and measurement is planned for local buying behaviour, mobile use, M-Pesa and PesaPal where relevant, data quality, connectivity and the realities of serving more than one African market.
Evidence and reporting
We document the baseline, work completed, measurement method and reporting period. Results are shown only when the source and method can be checked.
Pricing and timeline
Web analytics and measurement is scoped after discovery. The proposal states the minimum engagement, delivery stages, dependencies, fees and likely timeline before work begins.
Pricing and timelineHow this compares
Web analytics and measurement is a better fit than a generic package when the business needs accountable delivery, local context, integrations and ongoing measurement.
Common questions
How long does the work take?
The timeline depends on scope, integrations and how quickly required information is supplied. The proposal gives stages and dates before delivery starts.
What do you need from our team?
We need one accountable contact, access to relevant systems, prompt feedback and approval of decisions that affect scope, content or compliance.
How do you measure success?
We agree measurable indicators during discovery and report against a documented baseline rather than relying on activity or vanity metrics.
Plan the next step
Discuss your requirements
Tell us what you need to improve. We will recommend a practical scope, timeline and next step.
Book a consultation